Marketing Communication Executive

Job Summary

Marcom executive will be responsible for developing and implementing marketing communication strategy and digital marketing plan of TringMe. He/She will be also responsible for developing and delivering communication message in different format among target audience using various marketing communication tools.

Requirements

  • Bachelor or Master degree in marketing or mass communication
  • Min 1-3 years of working experience as Marcom in any advertising or PR agency, digital marketing agency, news media, or corporate
  • Sound knowledge of latest trend and best practice in digital marketing
  • Excellent written, oral communication and presentation skills
  • Creative and Proficient in developing design, core message and content for advertising, corporate announcement, newsletters, press releases, blogs and social media
  • Proficiency in English & Hindi language
  • Experience in using various social media, blogs and other internet marketing tools
  • Must be competent with all Microsoft Office applications
  • Ability to executive marketing communication plan independently and as a part of team
  • Effective time-management skills with ability to meet deadlines
  • Passion, personal alignment, and commitment to the mission of TringMe

Roles and Responsibilities

  • Developing and implementing marketing communication strategy of TringMe
  • Developing and implementing advertising, PR, consumer promotion plan
  • Developing and Implementing Digital Marketing and Content marketing plan
  • Developing content for internal and external communication initiatives including website, mobile app, marketing materials, newsletters, press releases, announcement, media queries and other communication & PR materials
  • Coordinating with designers to develop required creative for advertising, social media and digital marketing campaign
  • Lead the delivery of corporate announcements, news releases, expert opinion, newsletters, articles and other communication messages
  • Identifying media opportunities in mainlines, tabloids, websites, regional, channels and maximizing media mileage
  • Building and maintaining positive relationship with journalist, editors, bloggers, strategic partners, vendors and other key stakeholders
  • Checking heath of content and editing periodically
  • Managing online reputation and brand image of TringMe
  • Conducting analysis of completion and latest trend in marketing communication periodically
  • Guiding and assisting other team members for content development and communication
  • Assisting Seniors in their need of market insights, data and other information as and when require
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